QUALIFICATIONS
Interior Styling (Art Direction)
Selection of A to Z (from wallpapers to parquet, from furniture to objects) for magazine photo shootings, advertising campaigns and TV commercials according to the concept, as well as creating a composition of all these decorative elements within integrity. Creating themes/concepts according to the customer’s collection. An ability to combine colors and styles as well as to put furniture and objects together. Grasp of diffferent styles (ethnic, futuristic, maximalist, etc.). Exceptional knowledge of latest decoration trends. Visual merchandising. Fair booth design.
Fashion Styling
Selection of costumes, shoes and accessoires for magazine photo shootings, advertising campaigns, lookbooks and TV commercials. Customized seasonal color analysis. Personal style and image consultancy (choosing clothes according to body shape; makeup and hair advices according to face shape). Wardrobe styling. Creating a capsule wardrobe. Personal shopping. Strong market and fashion history knowledge. Exceptional knowledge of latest fashion trends.
Fashion Editor
Covering Paris and Milan Fashion Weeks and fashion events. Participating fashion shows (JEAN PAUL GAULTIER, SCHIAPARELLI, DOLCE&GABBANA, ROBERTO CAVALLI, ELIE SAAB, ZUHAIR MURAD,GEORGES HOBEIKA, ALEXANDRE VAUTHIER, ALEXIS MABILLE, RONALD VAN DER KEMP, RALPH & RUSSO, MAISON RABIH KAYROUZ, FRANCK SORBIER, STÉPHANE ROLLAND, RAHUL MISHRA, ULYANA SERGEENKO, ANTONIO GRIMALDI, etc.) and haute couture jewelry presentations (CHANEL, CHOPARD, BOUCHERON, GUCCI etc.) and writing articles about them and interviewing with creative directors, couturiers and fashion designers.
Design Editor
Covering design, decoration fairs and design weeks. Participating major fairs, events such like MAISON&OBJET, PARIS DESIGN WEEK, PARIS DECO OFF, IDÉOBAIN, PARIS PHOTO, LA BIENNALE PARIS, ART PARIS, WHO’S NEXT in Paris; MILAN FASHION WEEK, SALONE DEL MOBILE, MILAN DESIGN WEEK in Milan; LA BIENNALE INTERNATIONALE DESIGN in Saint-Étienne; AMBIENTE in Frankfurt and writing articles about them and new trends Interviewing with leading designers, architects, and decorators. (MARCEL WANDERS, DIMORE STUDIO, MARTYN LAWRENCE BULLARD, PIERO LISSONI, FABIO NOVEMBRE, GREG NATALE, SARAH LAVOINE, MARTIN BRUDNIZKI, PAOLA NAVONE, EUGENI QUITLETT, JAMIE DRAKE). Participating in trend seminars of trend forecasting agencies such like LIDEWIJ EDELKOORT, NELLY RODI and interviewing with the creative directors of the agency. Exceptional knowledge of the latest design and decoration trends.